Groundbreaking Redesign of the Friends of Hu-Friedy Online Community Pairs Communication with Innovation

                                Next-generation experience includes peer-to-peer collaboration, engagement rewards, and continuing education

CHICAGO (Feb. 28, 2018) – Hu-Friedy, the 100-year-old global leader in the manufacturing of dental instruments and products, has refreshed and revamped its Friends of Hu-Friedy online community. The newly unveiled platform upgrade now delivers a more interactive, engaging, and mobile-friendly experience for busy dental clinicians seeking online camaraderie, support, and information.

The new community has been carefully innovated to deliver an experience that more closely matches the needs of today’s always-connected society. Members can now join interest groups and hold real-time discussions with like-minded peers around the world—asking questions, getting answers and support, and learning from each other. The Hu-Points program has also been updated, with more frequent opportunities to earn product samples and exclusive member gear.

Now in its eleventh year, Friends of Hu-Friedy started as the original online destination for clinicians to share information and make connections, eventually growing to become a community of over 50,000 dental professionals.

Ron Saslow, Chairman, and CEO of Hu-Friedy explain; "When we launched Friends of Hu-Friedy in 2007, we ushered in a new experience for dental professionals – one that was designed around their needs and desires. Since that time, new technologies and platforms have emerged that make communities more engaging and socially connected. Our goal was to innovate for our customers by leveraging new tools and approaches. We have always believed that digital solutions would be key to helping the best performance, and our continually growing membership numbers tell us that our customer agrees. We are excited to roll out the improved community experience.”

Patrick Bernardi, Hu-Friedy’s CMO, is equally pleased. “Our community members are an impressive demographics. They have educated clinicians, they are tech-savvy, and they work to stay on top of what’s new. However, they are also busy. Just like everyone else, they are constantly on the move. This new platform provides the latest and greatest in dental education, community, and news in a way that is accessible to today’s hard-working clinician,” says Bernardi.

Dental clinicians, educators, and students are encouraged to join Friends of Hu-Friedy today by creating a free account at www.FriendsOfHu-Friedy.com, where they will find complimentary online continuing education, industry news, product information, live discussions, and rewards.

About Hu-Friedy
Founded in Chicago in 1908, Hu-Friedy  Mfg. Co., LLC helps dental professionals perform at their best by producing dental instruments and products designed to function as an extension of each practitioner's particular skill. Its products, hand-crafted by highly-skilled artisans, are known for their precision, performance, longevity, reliability, and quality. Headquartered in Chicago, Hu-Friedy products are distributed in more than 80 countries and the company maintains offices in Germany, Italy, China and Japan.