What Does It Mean to Be the Best in Practice in 2020 and Beyond?

How HuFriedyGroup is Evolving to Meet Your Needs

The only constant in life is change, but change can be scary. It can also be exhilarating if you make a change for the right reason at the right time. At this time last year, Hu-Friedy and Crosstex were coming together for the first time as the Dental Division of Cantel Medical. Then, at the 2020 Chicago Midwinter Meeting, we announced the new HuFriedyGroup name and identity, reflecting our expanded promise to dental professionals around the globe.

While navigating this change has had its share of challenges through the ongoing pandemic, the results have been worth it, and we are better positioned than ever to support you. So, as we look back over the past year as the new HuFriedyGroup, it’s important to reflect on where we’ve come from, how we’re continuing to evolve, what comes next, and what that means for you.

Well, the bottom line is that HuFriedyGroup represents a combination of multiple brands under one roof. That means dental professionals looking to improve clinical outcomes, reduce risk, improve efficiencies, drive compliance, and enhance patient and staff safety can take advantage of our expanded capabilities around performance, protection, education, and compliance. While infection prevention and providing a complete circle of protection in the operatory have always been core values to us, their importance – and our commitment to delivering on them – has only gotten stronger. But, before diving deeper, let’s first explain how and why we got here.

The Origin of HuFriedyGroup

The story of HuFriedyGroup starts in 2019 with the successful acquisition of Hu-Friedy by Cantel, a company with several thriving dental brands dedicated to providing infection prevention products, services, and solutions. Together, we formed Cantel’s new dental division, and from the start, it was clear that we needed an identity that reflected the larger value that we bring to the industry while also paying homage to a name that clinicians have come to trust and rely on for over a century.

The result was HuFriedyGroup, the combination of brands, products, services, and solutions under one roof. More than just a new name, HuFriedyGroup reflects a promise to provide the best dental experience in the industry through unrivaled premium instrumentation, comprehensive infection prevention services and support, and extensive education and community offerings. It boils down to providing best in practice solutions that enable dental professionals to continue delivering best in practice results to their patients.

As the needs of the modern dental professional continue to shift, so will we. Our goal, quite simply, is to support dental professionals each and every day as they perfect their craft. Our combined resources and talent allow us to stay ahead of the curve, providing forward-looking solutions and services that meet the challenges facing the industry.

What’s Next?

When we introduced HuFriedyGroup earlier this year we wanted to start a dialogue around what it means to be the best in practice. Rather than a hodge-podge collection of products and services, we are determined to chart a course for the future that encapsulates our expanded promise to the industry. HuFriedyGroup represents the start of that journey, and we look forward to taking our next steps with you as 2020 comes to an end and we look ahead to 2021.

With that in mind, we’re excited to announce something new! While we miss attending trade shows and visiting practices, we want to take advantage of unprecedented virtual opportunities to remain connected on the topics and trends shaping the industry. That’s why, for the first-time ever, we are bringing the industry together for a one-day event that explores cutting-edge best practices, featuring inspiring speakers, free CE courses, product showcases, and opportunities to connect with peers.

We hope you can join us on January 22, 2021 for our inaugural event: Essential | The Best in Practice Virtual Summit.

Come together to discuss what makes dentistry essential – YOU!